MAGICLIFT TECHNOLOGY A wire-free solution that seamlessly lifts, shapes, and supports. - Wireless eLift Technology: Our innovative design uses a cushioned band to provide lift without the disadvantage of a metal wire. You can enjoy a smooth and comfortable fit all day long.
CUSTOM FIT Tailored to your unique body shape for a perfect fit. - Hook-and-Eye Closure: With 3 columns and 3 rows, this adjustable closure ensures you find the perfect fit. As you increase your size, the impact on comfort remains minimal.
NATURAL SHAPE Enhancing your natural beauty with gentle, supportive design. - Rounded Cups: Our soft, rounded cups closely hug your bust, providing a natural and flattering silhouette.
COMFORT Designed for all-day wear without compromising on comfort. - Cushioned Straps: Wide and cushioned, these straps adjust to your fit, ensuring maximum comfort and support.
DESIGNED IN NEW YORK SINCE 1921 Crafted with over a century of expertise for curvy women. - Expert Craftsmanship: Our team of designers and craftsmen bring over 100 years of experience to every product, ensuring the finest quality and fit for women with unique body types.