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MAGICLIFT TECHNOLOGY: Effortlessly Lift, Shape, and Support
Experience the ultimate in breast support with our innovative MagicLift technology. Unlike traditional wire underwires, our technology uses a cushioned band to lift, shape, and support your breasts naturally.
SUPER SOFT COTTON MATERIALS FOR COOL COMFORT
Crafted from super soft cotton materials, our underwire-free bra ensures that you stay cool and comfortable all day long. Say goodbye to the discomfort of tight, wire-laden bras.
WIDE CUSHIONED STRAPS FOR MAXIMUM COMFORT
Widely cushioned straps mean less pressure on your shoulders, providing you with all-day comfort. Enjoy peace of mind knowing that your back and shoulders are protected from strain and discomfort.
CUSTOM FIT WITH HOOK-AND-EYE CLOSURE
Our design includes a hook-and-eye closure with 3 columns and 3 rows, allowing you to adjust the fit according to your size. Whether you’re petite or curvy, our bras can be easily adapted to fit your unique body shape perfectly.
DESIGNED IN NEW YORK SINCE 1921
Thrive in our legacy of craftsmanship. Our bras are designed and made in New York with over 100 years of experience in crafting bras for curvy women. Trust us to provide you with the perfect fit and the most comfortable support.