Magiclift Original Wirefree Support Bra for Women

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MAGICLIFT TECHNOLOGY Cushioned Bands for Unobtrusive Support

MAGICLIFT Technology is designed for women who want the ultimate combination of comfort and support without the hassle of wires. Our innovative cushioned bands lift, shape, and support your bust discreetly and naturally.

SUPPORT Contoured Cups for Extra Coverage and Comfort

Our contoured cups are crafted to provide optimal coverage and maximum comfort. Whether you're active or just going about your day, these cups ensure a secure fit and maintain your natural shape.

COMFORT Relieve Shoulder Strain with Wide, Cushioned Straps

Experience unparalleled comfort with our wide, cushioned straps. They help ease pressure and reduce shoulder strain, even during long hours of wear.

CUSTOM FIT Adjustable Hook-and-Eye Closure for Custom Fit

Our adjustable hook-and-eye closure with 3 columns and 3 rows allows you to customize your fit perfectly. With 30 different positions, you can find the perfect setting to ensure a comfortable and secure fit as you grow in size.

DESIGNED IN NEW YORK SINCE 1921 Over 100 Years of Experience in Crafting Bras for Curvy Women

For over a century, we’ve been dedicated to creating the finest lingerie for women of all shapes and sizes. Our experience, expertise, and commitment to quality make MAGICLIFT the clear choice for premium support and comfort.