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MAGICLIFT TECHNOLOGY - Lifts, shapes, and supports without a wire, providing a seamless and natural appearance.
SUPPORT - Contoured cups offer maximum coverage and comfort, tailored to fit your unique shape.
COMFORT - Wide, cushioned straps ease pressure on your shoulders, ensuring all-day comfort.
CUSTOM FIT - Hook-and-eye closure with 3 columns and 3 rows allows effortless adjustment, ensuring a perfect fit for each size.
DESIGNED IN NEW YORK SINCE 1921 - Over 100 years of experience crafting bras for curvy women, trusted by generations for craftsmanship and quality.